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The best time to buy maternity clothes

Finding out your pregnant must be one of the most emotional things you experience in life.

So when is the best time to start thinking about buying maternity clothes?

This will vary from person to person. In our experience women normally fall into one of these three categories:


The Fashionista

You love fashion, buying new clothes and looking your best. Chances are you’ll be buying your first item of maternity clothing the minute you find out you’re pregnant, before the little ‘I look like I’ve eaten too many pies’ bump appears, because really there’s no better excuse for a new wardrobe.


The Borrower

Your well-meaning sister, best friend, neighbour was pregnant last year (or a decade ago) and has kindly given you a big bag full of her maternity clothes. You try them on, and even though they’re not quite your style or size, you gladly wear them for the next few months.


The Make-doer

You make do with your existing clothes for as long as you possibly can. Who cares if things are getting too tight and buttons start popping? Then, one day you stand in front of your wardrobe and realise that absolutely nothing fits anymore. You buy a load of maternity clothes and wear them for the last 2 months of your pregnancy.


Which category do you fit in? Did it vary between pregnancies?


Our Top Tip

Our top tip is to buy maternity clothes as early on in the pregnancy as possible so that you get plenty of wear out of them (yeah ok, no surprises there!). Make sure you chose items that will fit throughout your pregnancy (our clothes are designed to do just that), and if you’re planning on breastfeeding, chose maternity clothes that double up as breastfeeding clothes. For instance our mums-to-be and breastfeeding mums tell us the absolutely LOVE the petal front maternity & breastfeeding top, which starts at just £29. The ‘Chloe’ dress is one of our absolute bestsellers, because it fits beautifully over the bump, and hides the post partum bump nicely when you’re breastfeeding too, while allowing super easy feeding access.

Jeans, trousers and skirts with elasticated waists are also great, as they will fit nicely even after birth while your body is still adjusting to having given birth.

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